Paris Hilton’s New Cookware Collection Is All Pink and Under $80

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In 2004, a 23-year-old Paris Hilton went viral when she asked, “What is Walmart? Is it like, they sell wall stuff?” on a now iconic episode of The Simple Life. No, they don’t sell wall stuff, but they do sell Paris Hilton’s new Cookware Collection, Be An Icon, exclusively at Walmart. It’s a 360-degree moment for the entrepreneur, whose said to now have a casual $300 million empire.

Hilton is so good at poking fun at herself that she posted a TikTok stitching her Simple Life scene (also starring Nicole Ricci, of course) with a clip of herself in the current day showing off the new kitchen accessories. There are pastel pink with gold trim knives, cookware, popcorn poppers, a frying pan, a French press coffee maker, a tumbler, bowls, and more, all priced at well under $79.99.

“Baking up something extra sweet with you guys in mind @walmart 🍰🥰💕 Add some pink to your kitchen this holiday season at the link in my bio to get all your baking and cooking essentials 💁🏼‍♀️✨ #BeAnIcon,” Hilton wrote on Instagram. From not knowing about Walmart to collaborating with them, now that is iconic.

Shop some of our faves from the collection, below! It makes a great gift.